New beginning -collection consists of products with great colors, that bring joy to everyday life. Clothing is printed with pattern called “Kasvit” which means “Plants”. Pattern glows in spicy yellow and fresh green colors. Same colors can be found also on beautiful, premium quality leather bags, which are easy to combine with dresses and tunics.
Print “Plants” symbolizes growth and regeneration. The natural forces, which present us to a great show every spring. After long winter the nature starts to blossom and to make sure it will keep happening, we want to take care of it as well as we can. Print “Plants” is designed by Terhi Vähäsalo, who works as CEO for Sievi Shop shoe store chain. She had inspiration for the print last spring while strolling around her yard and enjoying blossoming apple trees. At the same time she was dreaming about carrotbed and a big, blossoming garden. As a CEO, her everyday life is mostly hectic and garden dreams had to be postponed for later. Nevertheless, she made drawings about the dream and today the dream is presented as a pattern for ecological Utua clothing. All clothing is made of good quality fabrics. Cotton used in knitting is grown and produced according to GOTS-sertificate, which specify high regulations how cotton is grown and processed. Also pattern printing is made byt GOTS regulations. Regulations require also taking care of the social responsibilities, which we find very important.
New beginning -collection is named after birth story of Utua brand. It tells about the times, when Piia, nowadays the head designer of Utua, had crises in her personal life. There was no option to continue life like it had been and no other option but to find a new direction for the whole life. She truly found passion and a new direction for her life and thanks to that, so many of us can now find joy and enjoy colors in life! Firstly it was through quality leather bags and later also trough accessories and clothing. Read more about Utuas´story in Our story -section.